Why Local SEO Matters for Concrete Contractors

Many homeowners and businesses search online when they need concrete services. If your company doesn’t show up in those searches, potential customers might never find you. Here’s why local SEO is so important:

• People trust Google – 46% of all searches have local intent.
  
• Higher conversion rates – Local searches lead to more calls and visits.
  
• Beating competitors – Ranking higher gives you an edge over nearby contractors.

Now, let’s dive into the best Local SEO for Concrete Contractors strategies.

1. Optimize Your Google My Business (GMB) Profile

Google My Business is your most powerful local SEO tool. If you haven’t claimed and optimized your listing, you’re missing out on valuable leads.

Steps to Optimize GMB:

1. Claim Your Listing – Visit Google My Business and claim your profile.
2. Complete Every Section – Fill in business name, address, phone number (NAP), services, hours, and website.
3. Use High-Quality Photos – Upload project images to showcase your work.
4. Get Customer Reviews – Ask satisfied clients to leave a review.
5. Post Regular Updates – Share updates, promotions, and job site photos.

Google prioritizes businesses that have complete, active, and well-reviewed GMB listings. This step alone can significantly improve your visibility.

2. Build Location-Based Pages on Your Website

Your website should include dedicated pages for each service area you cover. These pages should include:

• City and town names naturally mentioned in the content.
• A short description of services specific to each location.
• Photos of completed projects in those areas.
• Customer testimonials from each location.
• Contact details relevant to the area.
  
  

Take the Cesars Concrete website as a perfect example. They have dedicated service pages for locations such as Fort Collins, Co, Loveland, CO, and Windsor, CO. These pages include city-specific headlines:

The more relevant your content is to each location, the higher your chance of ranking in local searches.



3. Optimize for Local Keyword

To rank for Local SEO for Concrete Contractors, you need to target the right keywords.

Best Keywords for Concrete Contractors:

Instead of stuffing your website with these phrases, include them naturally in headings, blog posts, and FAQs.

4. Get More Online Reviews

Google reviews impact your local rankings. The more high-quality reviews you have, the better your chances of ranking higher in search results.

How to Get More Reviews:

• Ask satisfied customers for feedback after completing a project.
• Offer a small incentive (discount on future work) for honest reviews.
• Respond to all reviews—both good and bad—to show engagement.
• Use follow-up emails or SMS reminders.
• Provide direct links to your review pages.

A business with 50+ positive reviews is more likely to be trusted than one with only a handful.

5. Build Local Citations and Directory Listings

A citation is any online mention of your business name, address, and phone number (NAP). Consistency across listings boosts your credibility.

Best Places to List Your Business:

• Google My Business
• Yelp
• Angi (formerly Angie’s List)
• HomeAdvisor
• BBB (Better Business Bureau)
• Local Chamber of Commerce website
• Thumbtack
• ConcreteNetwork.com

Ensure your NAP is the same on all platforms. Even small inconsistencies can hurt your rankings.

6. Use Schema Markup for Local SEO

Schema markup helps search engines understand your business better. Adding Local Business Schema to your website can boost your rankings.

Benefits of Schema Markup:

• Increases your chances of appearing in Google’s rich results.
• Helps Google display your phone number and business hours directly in search results.
• Improves local relevance.

Ask your web developer to implement schema markup, or use a free tool like Google’s Structured Data Markup Helper.

7. Create Localized Blog Content

Writing localized content helps attract potential clients searching for specific information.

Blog Topic Ideas for Concrete Contractors:

• "How Much Does a Stamped Concrete Driveway Cost in [City]?"
• "Best Concrete Patio Designs for Homes in [City]"
• "Top 5 Reasons to Replace Your Driveway Before Winter in [City]"
• "How to Choose the Best Concrete Contractor in [City]"
• "The Best Concrete Driveway Maintenance Tips for Homeowners in [City]"

By writing location-specific blogs, you can drive more local traffic to your website.

Your Next Step

Local SEO isn’t just an option for concrete contractors—it’s a must. By optimizing your Google My Business listing, using location-based keywords, building citations, and creating localized blog content, you can dominate your service area.

At ContractorCEO, we help concrete contractors like you get more local leads and book more jobs. Our team understands the challenges of running a contracting business, and we provide real solutions that work.

Ready to grow your business?  Book a Free Consultation Now! Let’s make sure your company stands out online and wins more local projects!