Think about what your clients type into Google. For example, “Western Kentucky concrete contractors,” “stamped concrete contractors near me,” or “decorative concrete designs.” These are your keywords.

How do you find these keywords? Use free tools like Google Keyword Planner. Pick words that people search for often but don’t have too much competition.

Here’s a quick example:

Nobody likes a slow or confusing website. Google doesn’t either! Here’s what to do:

• Speed It Up: Use tools like Google PageSpeed Insights to see what’s slowing your site down. Fix big images and extra stuff that makes your site lag.
  
• Mobile-Friendly Design: More than half of Google searches happen on phones. Make sure your site looks great on small screens. Use GTmetrix to check.
  
• Clear Titles and Descriptions: Use simple and clear titles for your pages. For example, instead of “Welcome to Our Site,” say “Leading Concrete Contractor in Greenville, SC.”
  
• Navigation: Ensure your site is easy to browse. Visitors should be able to find what they need in just a few clicks.

What’s more, regularly update your website with fresh content and check for broken links. These small updates show Google that your site is active and relevant.

3. Be a Local SEO Star

Most people want concrete contractors in their area. Local SEO helps you show up for searches like “concrete contractors near me” or “concrete driveway repair in [City].”

Here’s how to win at local SEO:

• Claim Your Google Business Profile: Go to Google Business Profile and set up your profile. Add photos, your business hours, and your phone number.
  
• Get Reviews: Ask happy clients to leave a review on Google. More reviews = more trust.
  
• Use Local Keywords: Add phrases like “Serving the Greenville area” on your website.
  
• List Your Business in Local Directories: Sign up for sites like Yelp, Angi, and Houzz. These platforms help potential clients find you quickly.

Additionally, optimize your Google Business Profile by adding services, updates, and posts. When someone searches for concrete contractors in your area, your profile will stand out.

When you post useful information on your website, Google sees you as an expert. Plus, your clients will appreciate it too.

What kind of content should you make?

• Blogs: Share useful tips like "Stamped vs. Traditional Concrete Patios: Which One is Best for You?" or use local topics like "How to Pick the Right Contractor in [Your Location]." These posts help people learn what they need and show you’re someone they can trust.
  
• Before-and-After Photos:  Everyone loves a good transformation! Post pictures of your projects before and after the work is done. Add a short story about what you did, so people can see your skills and get inspired.
  
• FAQs:  Answer common questions like, “How long does a concrete driveway project take?” or “What’s the average cost of a concrete patio installation?” Simple answers make it easy for people to understand what to expect. Plus, it shows you care about helping them.
  
• Case Studies: Show off your best work! Share stories about successful projects and include happy client reviews. Talk about the challenges and how you made things happen—it’s a great way to build trust.
  
• Service Pages and Microsites: Want to rank higher on Google? Create pages for each service you offer and for the areas you work in. For example, if you do concrete repairs in Greenville, SC, make a page just for that. It helps people in those areas find you faster when they search online.

Here’s a simple table you could add to your content:

Think of backlinks as votes for your site. If a trusted site links to yours, Google sees it as a good sign.

How do you get backlinks?

• Guest Posts: Write articles for other websites in your industry.
  
• Directories: List your business on sites like Houzz or Angi.
  
• Local Partnerships: Partner with local suppliers or businesses and exchange links.
  
• Participate in Community Events: If your business sponsors or participates in local events, ask event organizers to link to your site.

You can also check for broken links on other sites and offer your site as a replacement. Tools like Ahrefs make this easier.

6. Use Social Media

Social media isn’t just for funny memes or vacation photos. It’s a powerful tool for SEO too. When people share your content on platforms like Facebook or Instagram, it signals to Google that your content is valuable.

Here’s how to use social media for your business:

• Post Regularly: Share your blogs, project updates, and client reviews.
  
• Engage: Respond to comments and messages quickly.
  
• Use Hashtags: Add relevant hashtags to increase visibility.
  
• Share Videos: Post short, engaging videos of your projects or team in action.

Social media helps you build relationships with potential clients and keeps your business top of mind. Plus, it’s a great way to drive traffic to your website.

7. Track Your Progress

It’s important to know what’s working. Use tools like Google Analytics to see how many people visit your site and what they’re looking at. Check your keyword rankings regularly using tools like SEMrush or Ahrefs.

Here’s what to keep an eye on: