CASE STUDIES

ADVERTISING

Our Paid Advertising Case Studies

Getting more online traffic and clicks is the key to increasing your sales and growing your business. Our advertising case studies showcase how we've helped clients double landing page clicks and triple conversions through strategic paid ad campaigns.


Learn how we identify high-performing keywords, create eye-catching ads on Google and Facebook, and optimize landing pages for maximum conversions. 

Google Ads

Here’s what we aim for and what we can offer: 

Number of Conversions per Week: 

Our goal is to deliver 5-10 conversions weekly, prioritizing form submissions, calls, or quote requests.

Cost per Conversion: 

We strive to maintain your conversion costs between $80 to $90, ensuring your budget is used efficiently and effectively.

Cost-per-click (CPC): 

We aim to keep your CPC between $10 to $15, managing bids carefully to ensure you get quality traffic at a fair price.

Click Through Rate (CTR): 

We target a CTR of 8% to 10%, signaling strong ad targeting and engaging ad copy.

Disclaimer: Results may vary due to factors like budget, market size, competition, and seasonal changes. We set goals as benchmarks but customize strategies for each client to maximize results.

GOOGLE ADS CAMPAIGN CASE STUDY

Google Ads Campaign Management for Cesars Concrete company in Northern Colorado

Cesar’s Concrete came into existence when its owner, recognizing the need for a concrete company built on strong values and deep industry knowledge, set out to create just that.


However, their main challenge soon became apparent: attracting more customers within their area. Faced with stiff competition and limited visibility, they realized the need to increase brand awareness and generate leads to expand their clientele. By partnering with us for their Google Ad campaigns and aiming to attract more customers, Cesars Concrete sought to enhance brand recognition and drive business growth.

A concrete driveway with the words cesars concrete on it

Client Request: Cesars Concrete sought to enhance its online presence and attract more customers through optimized advertising campaigns.


Initial Actions: Our team conducted a thorough analysis of Cesars Concrete's existing advertising efforts to identify areas for improvement and opportunities for optimization.


Optimization Work: We began by refining search queries and keywords to ensure they were effectively targeting the desired audience. Subsequently, we implemented A/B testing on bidding strategies to determine the most efficient approach. Upon identifying the optimal strategy, we shifted focus to exploring new advertising campaign types, such as Search Ad and Display Ad campaigns, to further expand Cesars Concrete's reach and increase conversions.


Current Client Results: As a result of our optimization efforts, Cesars Concrete has experienced a noticeable increase in conversions and improved campaign performance.

A blurred image of a table with numbers and letters on it.

Facebook Ads

Here’s what we aim for and what we can offer: 

Weekly Conversions: 

We aim for 10-20 weekly conversions through calls, form submissions, and service inquiries.

Cost per Conversion: 

We aim to keep your cost per conversion between $20 and $25, ensuring you get maximum value from your ad spend.

Cost-per-click (CPC): 

We aim to maintain your CPC between $0.30 to $1.00 by managing bids strategically, ensuring quality traffic without overpaying.

Click Through Rate (CTR): 

We target a CTR of 3% to 5%, beating the industry standard with effective ad targeting and engaging content.

Disclaimer: Results may vary due to factors like budget, market size, competition, and seasonal changes. We set goals as benchmarks but customize strategies for each client to maximize results.

FACEBOOK ADS CAMPAIGN CASE STUDY

FACEBOOK Ads Campaign Management for RAPID VALLEY CONCRETE company in

SOUTH DAKOTA

With over 20 years of industry expertise, Rapid Valley Concrete stands out as the premier choice for all concrete flatwork needs. Specializing in floors, driveways, patios, stamping, and colored concrete, their commitment to delivering high-quality, durable results is unmatched. However, despite their extensive experience and stellar reputation, Rapid Valley Concrete faces the challenge of lacking a social media presence and aims to acquire quality leads to further grow their business. By partnering with us for their social media marketing efforts, Rapid Valley Concrete is poised to enhance brand visibility, attract valuable leads, and expand their clientele, solidifying their position as a leader in the industry.

A logo for rapid valley concrete with a hard hat and shovels

Client Request: Rapid Valley Concrete is determined to bolster its online presence and attract a wider audience through targeted Facebook advertising campaigns.


Initial Actions: Our team initiated the project by conducting a comprehensive evaluation of Rapid Valley Concrete's current advertising strategies on Facebook. This analysis provided valuable insights into areas needing improvement and opportunities for optimization.


Optimization Work: We commenced the optimization process by refining audience targeting and ad creative to ensure maximum relevance and engagement. Additionally, we implemented A/B testing on various ad formats and messaging to determine the most effective approach for driving conversions. Subsequently, our focus shifted to exploring new advertising features offered by Facebook, such as dynamic ads and lead generation campaigns, to further amplify Rapid Valley Concrete's visibility and lead acquisition efforts.


Current Client Results: As a result of our optimization efforts, Rapid Valley Concrete has witnessed a significant increase in engagement and lead generation through Facebook advertising. These positive outcomes underscore the effectiveness of our strategic approach and pave the way for continued success in expanding their online presence and attracting quality leads.

A blurry picture of a table with numbers on it.

Why Choose Us? 

A yellow circle with a white check mark inside of it

Quality Score Focus

We are committed to improving your Quality Scores, which helps in reducing costs and improving ad placements.

A yellow funnel with three circles coming out of it.

Conversion Tracking

We meticulously track which actions are driving conversions, continuously refining our strategies based on precise data.

A stack of coins with an arrow pointing up and a dollar sign.

Clear ROI

Each campaign’s success is measured by its return on investment. We make it clear and straightforward for you to see what you are gaining from every dollar spent.

A hand is holding a gear with a dollar sign on it.

Long-Term Value

We look beyond immediate results, aiming to increase the lifetime value of your customers through strategies that foster repeat business and referrals.